"A human being always acts and feels and performs in accordance with what he imagines to be true about himself and his environment." (Maxwell Maltz, "Psycho-Cybernetics", 1960)
"An idea accepted as true from any source can be every bit as powerful as hypnosis." (Maxwell Maltz, "Psycho-Cybernetics", 1960)
"Change your mental imagery, and the feelings will take care of themselves." (Maxwell Maltz, "Psycho-Cybernetics", 1960)
"Develop an enthusiasm for life, create a need for more life, and you will receive more life." (Maxwell Maltz, "Psycho-Cybernetics", 1960)
"For imagination sets the goal picture which our automatic mechanism works on. We act, or fail to act, not because of will, as is so commonly believed, but because of imagination." (Maxwell Maltz, "Psycho-Cybernetics", 1960)
"Happiness is native to the human mind and its physical machine. We think better, perform better, feel better, and are healthier when we are happy." (Maxwell Maltz, "Psycho-Cybernetics", 1960)
"Happiness is simply a state of mind in which our thinking is pleasant a good share of the time." (Maxwell Maltz, "Psycho-Cybernetics", 1960)
"If you wait until circumstances justify your thinking pleasant thoughts, you are likely to wait forever." (Maxwell Maltz, "Psycho-Cybernetics", 1960)
"It is no exaggeration to say that every human being is hypnotized to some extent either by ideas he has uncritically accepted from others or ideas he has repeated to himself or convinced himself are true. These negative ideas have exactly the same effect upon our behavior as the negative ideas implanted into the mind of a hypnotized subject by a professional hypnotist." (Maxwell Maltz, "Psycho-Cybernetics", 1960)
"Mental pictures offer us an opportunity to practice new traits and attitudes, which otherwise we could not do. This is possible because again - your nervous system cannot tell the difference between an actual experience and one that is vividly imagined." (Maxwell Maltz, "Psycho-Cybernetics", 1960)
"The ‘self-image’ is the key to human personality and human behavior. Change the self image and you change the personality and the behavior." (Maxwell Maltz, "Psycho-Cybernetics", 1960)
"True success and true happiness not only go together but each other enhances the other." (Maxwell Maltz, "Psycho-Cybernetics", 1960)
"Visualizing, creative mental picturing, is no more difficult than what you do when you remember some scene out of the past, or worry about the future. Acting out new action patterns is no more difficult than deciding, then following through on tying your shoes in a new and different manner each morning, instead of continuing to tie them in your old habitual way, without thought or decision." (Maxwell Maltz, "Psycho-Cybernetics", 1960)
"We are built to conquer environment, solve problems, achieve goals, and we find no real satisfaction or happiness in life without obstacles to conquer and goals to achieve." (Maxwell Maltz, "Psycho-Cybernetics", 1960)
"We are engineered as goal-seeking mechanisms. We are built that way. When we have no personal goal which we are interested in and which 'means something' to us, we are apt to 'go around in circles,' 'feel lost' and find life itself 'aimless' and 'purposeless'." (Maxwell Maltz, "Psycho-Cybernetics", 1960)
"When you're not goal-striving, not looking forward, you're not really living." (Maxwell Maltz, "Psycho-Cybernetics", 1960)
"Your automatic creative mechanism is teleological. That is, it operates in terms of goals and end results. Once you give it a definite goal to achieve, you can depend upon its automatic guidance system to take you to that goal much better than ‘you’ ever could by conscious thought. 'You’ supply the goal by thinking in terms of end results. Your automatic mechanism then supplies the means whereby." (Maxwell Maltz, "Psycho-Cybernetics", 1960)
"One of the reasons it has seemed so difficult for a person to change his habits, his personality, or his way of life, has been that heretofore nearly all efforts at change have been directed to the circumference of the self, so to speak, rather than to the center." (Maxwell Maltz, "Psycho-cybernetics: Updated And Expanded", 2015)
"The self-image sets the boundaries of individual accomplishment. It defines what you can and cannot do. Expand the self-image and you expand the “area of the possible.” The development of an adequate, realistic self-image will seem to imbue the individual with new capabilities, new talents, and literally turn failure into success." (Maxwell Maltz, "Psycho-cybernetics: Updated And Expanded", 2015)
"If you make friends with yourself you will never be alone." (Maxwell Maltz)
"We must have courage to bet on our ideas, on the calculated risk, and to act. Everyday living requires courage if life is to be effective and bring happiness." (Maxwell Maltz)
"What is opportunity, and when does it knock? It never knocks. You can wait a whole lifetime, listening, hoping, and you will hear no knocking. None at all. You are opportunity, and you must knock on the door leading to your destiny. You prepare yourself to recognize opportunity, to pursue and seize opportunity as you develop the strength of your personality, and build a self-image with which you are able to live with your self-respect alive and growing." (Maxwell Maltz)
"You may live in an imperfect world but the frontiers are not closed and the doors are not all shut." (Maxwell Maltz)
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